What I've built.
Selected projects, case studies, and the companies I've worked with.
Situation
Americans spend 24.2 billion hours a year searching for what to watch. That's 110 hours per person — roughly 60 movies you'll never get to see.
Solution
Streamline filters your search to what you'll actually like — so you spend less time searching and more time watching.
Situation
Between credit cards, airline miles, and hotel programs, most travelers have no idea how to actually maximize their points — especially in the moment of booking.
Solution
Perk Pilot inventories every card and loyalty program you have, then tells you the smartest way to pay — right at the point of purchase.
Situation
Bose needed to win over Gen Z without alienating its loyal, quality-driven customer base with a culturally relevant and premium new product.
Solution
Built a synthetic ICP using qualitative/quantitative consumer research and identified real Gen Z drivers & pain points to craft a new product concept - then designed the landing page and campaign content to bring the launch to life.
Explored new strategic innovation investment for Frito-Lay's better-for-you portfolio — identifying a whitespace for easy, on-the-go occasions and shaping the product concept from insight through strategy.
Supported foundational operations at The Guild, an early-stage, VC-backed hospitality startup scaling fast across 6 markets, designing the company's first new-hire onboarding experience and standing up recruiting pipelines from entry-level to VP.