Hey, I'm Sara.
My superpower is connecting consumer insight to bold brand strategy — and then operationalizing it across teams, properties, and channels. I've spent my career doing exactly that across global companies in F&B, technology, media, and hospitality: partnering with C-suite leaders, launching new brands, and driving firmwide growth. During my MBA at Kellogg, I've sharpened those instincts alongside industry veterans and growth-stage founders, learning how to build faster and think bolder for brands at the intersection of consumer experience, AI, and marketing.
Skills
Brands I've worked with
Experience
Product Marketing Manager Intern, AI Wearables — Meta, Reality Labs
Developed brand positioning and GTM strategy for 6 new features, supporting the global launch of Meta's Ray-Ban and Oakley glasses.
Growth & Operations Strategy — Fairgrounds Coffee & Tea
Streamlined operations across 6 café locations by identifying 30+ expansion bottlenecks and redesigning the tech stack, implementing automations that cut GM admin time by 10–15 hrs/week.
MBA Venture Fellow — Springdale Ventures
Evaluated 150+ emerging consumer brands across F&B, health, and wellness, leading founder diligence and trend research to inform investment decisions and portfolio strategy.
Associate Consultant → Senior Consultant, Brand Marketing & Growth Strategy — Prophet
Led brand, growth, and digital CX work for global clients — including a $1.5M user acquisition campaign and a full rebrand of a 33M-member loyalty program.
Management Consulting Analyst — Clearsulting
Transformed operational processes to unlock savings for $1B+ clients; recognized as Top Consultant twice.
Education
Kellogg School of Management, Northwestern University, 2024–2026
University of Texas at Austin, 2016–2020